http://blog.mobilizemail.com Mobilize Mail's Email Marketing Opinion Wed, 18 Jan 2012 21:44:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.mobilizemail.com/2011/12/07/the-most-effective-subject-lines-short-or-long/ http://blog.mobilizemail.com/2011/12/07/the-most-effective-subject-lines-short-or-long/#comments Tue, 06 Dec 2011 20:51:30 +0000 marc http://blog.mobilizemail.com/?p=2097 When you think about email Marketing and reaching your target market it becomes all about the open rate - how may of the email recipients actually opened the email? The first thing a recipient sees is the subject line and the sender - so you to ensure that the subject line you use is strong and entices the receiver to open on the email. So should you use a long subject line with lots of information about what is in the email or a short one of maximum 80 characters?

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