Tag Archive | "HTML emails"

Email Marketing Best Practices Part 1 (Why Do It?)

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

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Posted in Email Message Design, Mobilize MailComments (5)

Interesting Findings Regarding the From Address

A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now [...]

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Posted in Email Message DesignComments (0)