Mobilize Mail Opinion » email marketing tips

Planned Email Communications for Business Success

marc — Wed, 18 Jan 2012 21:44:29 +0000

Businesses need to firstly make a formal plan for communication through emails, and then they need to articulate their target audience, decide the marketing objectives, the timing of the emails, the creation of the emails and the costs involved.

The Most Effective Subject Lines – Short or Long?

marc — Tue, 06 Dec 2011 20:51:30 +0000

When you think about email Marketing and reaching your target market it becomes all about the open rate - how may of the email recipients actually opened the email? The first thing a recipient sees is the subject line and the sender - so you to ensure that the subject line you use is strong and entices the receiver to open on the email. So should you use a long subject line with lots of information about what is in the email or a short one of maximum 80 characters?

Integrating Email Marketing Into the Business Mainstream

marc — Thu, 01 Dec 2011 23:06:07 +0000

Email Marketing has become of the most popular forms of direct marketing and the next step for many businesses is to then Integrate their email marketing into the business mainstream. If you business captures information about clients, then you should be integrating this into your email programs, by sending an introductory email the client can then choose to subscribe to your database or they can request that they are not put on any mailing lists.

How To Get The Best Results With Email Marketing

marc — Wed, 23 Nov 2011 00:40:51 +0000

If your business uses email marketing then you need to ensure that you are getting the best results possible. Some tips for ensuring that you get the best results include; maintaining your database to ensure you have up to date information, being persistent without being pushy, but make sure you follow through and always remind recipients of previous emails they may have missed.

What is the future of Emails for Sharing Information

marc — Tue, 15 Nov 2011 21:04:44 +0000

What is the future of Emails for Sharing Information, now that emails have replaced letter writing, what is the next communication leap that will supersede emailing? Some suggest that social media networking facilities will continue to grow and overtake emailing as the preferred method of electronic communication. The battle is on and there are clear advantages and disadvantages that apply to the different communication methods, although it is hard to imagine that emailing will be overtaken.

How to Improve Content to Achieve Marketing Success

marc — Tue, 01 Nov 2011 21:45:58 +0000

The first thing you need to do when you set out to improve the content of communication to clients is to put yourself in their shoes and think to yourself - would I want to read this? For marketing Success your content needs to be less of a sales pitch and more of a "what's in it for them" pitch. So together with interesting content and a professional look you will stand a better chance of success.

How To Get New Business From Online Marketing

marc — Mon, 13 Jun 2011 01:13:21 +0000

According to recent research, finding new business is the greatest challenge small businesses face. The same research also shows that to meet this challenge many small businesses are turning to the large assortment of readily available online marketing tools.

Email Marketing – 3 Tips For Better Response

marc — Mon, 09 May 2011 04:10:28 +0000

Achieving higher returns from your email marketing is doable by non-marketing experts. While being an expert is preferred – when you are not one it’s good to know you can still achieve superb results from your email marketing. How? By following the experts – ‘do as they do’ as seen in the example below. Often email marketing is an afterthought to other marketing initiatives – however I will show you via my own recent personal experience why it’s worthwhile putting more thought and effort into email marketing and setting it up as a core strategy to securing business.

Part 2 – Knowledge for Greater Email & Social Media Success

marc — Fri, 08 Apr 2011 04:28:50 +0000

KISS Approach to Getting Response - The earlier article discussed KISS Approach to Sharing and this time we are looking at what to do to get action from your recipients and online follower/visitors.

What Do Your Recipients Do With Your Email Message?

marc — Wed, 09 Feb 2011 00:57:04 +0000

As an email marketer, knowing what your clients get up to once they receive your email is integral to the success of your campaigns. If you don’t know what they do online, how can you know what they want from you and how can you target your content to their needs.