See link below - this is a fantastic flow chart for understanding the Anti SPAM Act.

Click here

Thank you to Rick Shera who is a Partner of Lowndes Jordan for allowing me to link to his awesome creation!

Tags: anti spam act, lowndes jordan, rick shera

I almost fell off my chair with laughter after reading this press release on scoop today. Below is an extract of the press release.

“New Zealand’s largest printing services company, PMP NZ Limited, predicts the introduction of the Unsolicited Electronic Messages Act will boost an already buoyant unaddressed media market, and provide great opportunities for the company’s newly launched division, PMP Direct.”

Source

We so far have two clients who stopped their printed media services because of two main reasons:

1. Its expensive – VERY expensive compared to email. Their entire email marketing budget for the year costs the same for 1 month of printed media including the postage costs!
2. Its not measureable – our clients can see in real time who opened their email, who clicked on what link.

I for one always grab any kind of unaddressed printed media that pollutes my personal mail box and companies mail box and dump it straight in the trash. It is astounding the waste of natural materials that goes into producing mountains of glossy printed material. There should be a law that controls the amount of unaddressed printed material companies are allowed to produce - just imagine how many resources are used to produce this stuff when most of it ends up in my trash.

Personally I do not read any unaddressed media as a protest for the excessive waste and damage printed media causes the environment. Now I may be wrong but that’s how I see it.

Tags: anti spam act, legislation, new zealand, nz

“The Government’s anti-spam team received 155 complaints from the public about spam e-mails during the first week that the Unsolicited Electronic Messages Act was in force.”

That’s quite a good effort when you think that most consumers would not even be aware of the NZ Anti-SPAM Act.

The real effort for the DIA is determining if the spammer is in fact based in NZ – if not then I would think there would be no reason to pursue the spammer. Most people don’t realize that 80% of the SPAM sent is generated by 200 core spammers who are mostly based in the US, China and Russia. Some of the spammers based in the US are in fact sending SPAM which is compliant with the CAN-SPAM Act!

Tags: anti spam act, dia, new zealand, nz