Mobilize Mail Opinion

According to recent research, finding new business is the greatest challenge small businesses face. The same research also shows that to meet this challenge many small businesses are turning to the large assortment of readily available online marketing tools.

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Our very own New Zealand Anti Spam Compliance Unit of the DIA (Department of Internal Affairs) are now on Twitter according to their latest press release. Their twitter profile is called AntiSpamInfoNZ and it has been created to share information as part of the DIA’s pubic education programme. The latest scams will be broadcasted on the twitter profile along with other useful information for compliance and spam avoidance.

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Achieving higher returns from your email marketing is doable by non-marketing experts. While being an expert is preferred – when you are not one it’s good to know you can still achieve superb results from your email marketing. How? By following the experts – ‘do as they do’ as seen in the example below.

Often email marketing is an afterthought to other marketing initiatives – however I will show you via my own recent personal experience why it’s worthwhile putting more thought and effort into email marketing and setting it up as a core strategy to securing business.

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This is probably not really news to most of us who are of the belief that women talk more than men – however it is confirmed in a article on www.adotas.com that women use twitter to send ‘tweets’ 40 percent more often than men do. This revelation was identified on the new Twitter Follower dashboard.

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KISS Approach to Getting Response – The earlier article discussed KISS Approach to Sharing and this time we are looking at what to do to get action from your recipients and online follower/visitors.

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The quality of your email and social media network is more than likely directly attributed to the information you are sharing. Knowledge is power and content is king for retaining and growing email and social media networks.

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