Mobilize Mail Opinion

Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips on the presentation of the content for your commercial emails such as newsletters and promotional emails.

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Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.

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Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks [...]

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Create interactive surveys from your Mobilize Mail account. Take advantage of our Survey Triggers feature to be alerted to specific survey question responses. Download your survey results to other applications or graphing tools. Create Surveys From Your Account With Mobilize Mail you can create surveys within your account and send the survey to your subscribers [...]

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Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the [...]

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We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

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