Mobilize Mail Opinion

Below is a question from one of our clients… Do I need ensure I have consent for every subscriber before sending a commercial electronic message even though they are already on my existing mailing list and have received numerous emails from me? Short answer – YES After 5 September 2007 anyone who sends commercial email [...]

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I have just quickly browsed over the Singaporean SPAM Control Bill which was passed by the Singapore Parliament on the 12th April 2007 and it makes for interesting reading (if of course you like reading this kind of stuff). Here are the most interesting points for me when I reflect on the NZ Unsolicited Electronic [...]

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The Australian Spam Law – “Spam Act 2003″ provides an exemption for Charities and Religious organisations. The New Zealand Spam Law – “Unsolicited Electronic Messages Act 2007″ is not following suit – all charities and religious organisations will need to comply with the legislation as from 5th September 2007. Imagine the following headline – “Salvation [...]

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There is less than four months to go before the New Zealand Unsolicited Electronic Messages Act 2007 is enforced. We believe you need to be analysing your existing email marketing practices and planning your compliance project now. Individuals and Businesses can be affected by this new law due to compliance requirements for one to one [...]

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Here is one viewpoint on the compliance requirements of the NZ Unsolicited Electronic Messages Act. “Investing in compliance increases deliverability and raises the value of an email message as it makes it harder for the junk to reach consumers over legitimate email. Anti-Spam is Web 1.0- it’s over. Compliance is Web 2.0 and it’s finally [...]

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When we look at the court case over in Perth Australia against Clarity1 Pty Ltd (“Clarity1″) and the managing director, Mr Wayne Mansfield (“Mansfield”) who were both prosecuted for spamming we can see that Clarity1 argued that all emails contained an unsubscribe facility and of the 166,000 unsubscribe requests, all were acted upon by Clarity1. [...]

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