How did Rodney Wayne’s Give-away benefit from using Mobilize Mail’s Social Media Solution?

How did Rodney Wayne’s Give-away benefit from using Mobilize Mail’s Social Media Solution?

Rodney Wayne’s Downstage Promotion was part of an ongoing promotional program in conjunction with Downstage Theatre. The March 2010 promotion offered a give-away of a complimentary cut and blow-wave at Rodney Wayne Cuba Mall, two tickets to the opening night of Biography of my Skin starring Miranda Harcourt and a voucher for food and beverages to the value of $200 at the Hippopotamus restaurant at The Museum Hotel.

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It’s not all about the Deals on Social Media

It’s not all about the Deals on Social Media

Deals rate highly with social media users but it’s not the only reason they follow businesses on sites like Facebook and Twitter. A recent survey by MarketingSherpa gave ‘Specials and Deals ‘top billing as the most desired reason for following a brand online. However learning about a brand’s service, new products and features also rated [...]

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Integrating Social Media With Other Marketing Streams

Integrating Social Media With Other Marketing Streams

The success of social media marketing campaigns is often unpredictable, and that’s all down to human behaviour. Humans usually have a balanced approach to their daily lives but now and then we make decisions that don’t quite make sense. So, it can be difficult to know whether your campaign is going to be successful. However, [...]

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The next wave…is the “commercialisation of social networking”

The next wave…is the “commercialisation of social networking”

The ‘commercialisation of social networking’ is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

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2000 – 2010 The Decade That Gave Us So Much…Google, Twitter etc

2000 – 2010 The Decade That Gave Us So Much…Google, Twitter etc

Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1 position is: GOOGLE – “In 2002 Google did not have a business plan….four years later [...]

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Step 4 Continued: Create Professional Content for Your Business Emails

Step 4 Continued: Create Professional Content for Your Business Emails

Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation. Subject Line & Senders Detail There is no simple template to follow to ensure higher response to your emails however we can offer you some wisdom below when looking [...]

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