Email Marketing Best Practices Part 1 (Why Do It?)

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

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Posted in Email Message Design, Mobilize Mail5 Comments

Improvements to the Auto Responder Message Feature

We have recently applied the following enhancements to the auto-responder feature available in your account: An auto-responder message can now be delivered to a subscriber instantaneously after that person joins the mailing list associated with the auto responder rule and, A group of auto-responder messages can be pre-scheduled to activate on selected mailing list(s). For [...]

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Posted in Mobilize Mail1 Comment

Not respecting your subscribers can be extremely damaging to your business

We have ranted on about treating your subscribers with respect a few times now. One of our recommendations is to always send your subscribers content that they subscribed to receive and nothing else. If you subscribed to receive information on the latest wine specials from New Zealand wineries you would not expect to receive special [...]

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Posted in Email Marketing1 Comment

Reach More with Social Media Links in Your Emails

I have exciting news – we have added a Social Media Tag Library in your Mobilize Mail Account. You can now reap the rewards by gaining more visibility for your business through email marketing. Each time you mail out to your database (mailing lists) you can gain more views of your email content with the [...]

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Posted in Social Media0 Comments

How to add a newsletter signup form to your Facebook fan page

Adding a signup form to your web site is an easy task which can be done in a few steps: 1) Copy the HTML signup code from your Mobilize Mail account and 2) Add the HTML code to the web pages you want the form to appear in. Done! Now you can add a signup [...]

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Posted in Mobilize Mail0 Comments

How being a bit smarter with your email marketing can bring great returns

A frequent question I get asked is “what can I do to increase the success of my email marketing campaigns?”. To help I have provided some tips below: Get to know your subscribers. The most important tip I can give you is to apply common sense to your email marketing strategy. For example before you [...]

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Posted in Mobilize Mail1 Comment

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