Mobilize Mail Opinion

Planned Email Communications for Business Success

marc — Wed, 18 Jan 2012 21:44:29 +0000

Businesses need to firstly make a formal plan for communication through emails, and then they need to articulate their target audience, decide the marketing objectives, the timing of the emails, the creation of the emails and the costs involved.

The Most Effective Subject Lines – Short or Long?

marc — Tue, 06 Dec 2011 20:51:30 +0000

When you think about email Marketing and reaching your target market it becomes all about the open rate - how may of the email recipients actually opened the email? The first thing a recipient sees is the subject line and the sender - so you to ensure that the subject line you use is strong and entices the receiver to open on the email. So should you use a long subject line with lots of information about what is in the email or a short one of maximum 80 characters?

Integrating Email Marketing Into the Business Mainstream

marc — Thu, 01 Dec 2011 23:06:07 +0000

Email Marketing has become of the most popular forms of direct marketing and the next step for many businesses is to then Integrate their email marketing into the business mainstream. If you business captures information about clients, then you should be integrating this into your email programs, by sending an introductory email the client can then choose to subscribe to your database or they can request that they are not put on any mailing lists.

How does Upselling Work

marc — Thu, 24 Nov 2011 23:15:51 +0000

Using Email Marketing to promote your business is very popular these days and many businesses use this in conjunction with social media marketing. So it makes sense to then use these mediums to Upsell your services and products. Mobilize Mail have the ability to set up and run these campaigns for your business and to make the most of the opportunity to upsell and increase your profit and build long term relationships with your clients.

How To Get The Best Results With Email Marketing

marc — Wed, 23 Nov 2011 00:40:51 +0000

If your business uses email marketing then you need to ensure that you are getting the best results possible. Some tips for ensuring that you get the best results include; maintaining your database to ensure you have up to date information, being persistent without being pushy, but make sure you follow through and always remind recipients of previous emails they may have missed.

What is the future of Emails for Sharing Information

marc — Tue, 15 Nov 2011 21:04:44 +0000

What is the future of Emails for Sharing Information, now that emails have replaced letter writing, what is the next communication leap that will supersede emailing? Some suggest that social media networking facilities will continue to grow and overtake emailing as the preferred method of electronic communication. The battle is on and there are clear advantages and disadvantages that apply to the different communication methods, although it is hard to imagine that emailing will be overtaken.

How to Improve Content to Achieve Marketing Success

marc — Tue, 01 Nov 2011 21:45:58 +0000

The first thing you need to do when you set out to improve the content of communication to clients is to put yourself in their shoes and think to yourself - would I want to read this? For marketing Success your content needs to be less of a sales pitch and more of a "what's in it for them" pitch. So together with interesting content and a professional look you will stand a better chance of success.

Email Marketing – Is that It?

marc — Tue, 06 Sep 2011 04:45:00 +0000

We master the basics of email marketing and then wonder what is all the fuss about - 'is that it?' The good news is there's a lot more to it and I have provided 7 handy tips on how to get more from your email marketing.

Give Away Prize Draws Return Big Results For Business

marc — Mon, 22 Aug 2011 03:42:19 +0000

Winning the customer over in 2011 requires less ordinary tactics. The daily deals are jamming my Inbox and it's hard to find a retailer not on sale. The online marketing landscape has also changed in 2011. As a business if you're not running regular give away prize draws in Facebook you are potentially missing out on that much needed new business. Give away prize draw campaigns are now included in the company marketing budget and they are paying off with sales and other benefits.

At Last It’s Giving Back: Social Media and ROI

todd — Mon, 15 Aug 2011 01:02:58 +0000

The massive uptake of social media by businesses in the last couple of years has been startling. When it first came along social media was something everyone was afraid of, now however it seems most companies have an addiction to Twitter and Facebook.