Mobilize Mail Opinion

Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it [...]

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CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account). [...]

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We are very pleased to announce a new feature has been added to your Account. Our Feature Request email was very well received a few weeks ago and it has kept our development team very busy. Due to popular demand the feature we now have – is a default value for a subscriber attribute! Before [...]

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We are please to announce that you can now upload your subscribers within Excel spreadsheets! I know this enhancement will please a few clients who find using a CSV file a bit too nerdy. The process for bulking uploading subscribers is still the same. The system is smart enough to know if you are using [...]

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During the ‘silly season’ you and your business may be “Out of Sight” for some of the time but you need not be “Out of Mind” and we’re referring to the minds of your customers, advocates etc. Set and Forget – Emailing Maintaining the regularity of your email communication over the holiday period need not [...]

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Do you know the meaning of terms like: Above the Fold; and CTOR? We have commenced a Glossary of commonly used terms in Email Marketing. Access to our Glossary – click here

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