Mobilize Mail Opinion » Mobilize Mail

Achieve Higher Returns With Email Marketing

marc — Fri, 29 Jul 2011 01:52:18 +0000

Email marketers are getting smarter in their practices. No longer is there a generic email sent to everyone they know. Now emails are highly personalised or targeted to get the desired outcome for the email marketer. The desired outcome of course is action. The email marketer needs the email recipient to take action by opening the email, and clicking the links within.

Mobilize Mail becomes a Hutt City Chamber of Commerce Silver Partner

marc — Thu, 23 Sep 2010 23:27:11 +0000

Mobilize Mail is delighted to have signed on as a Silver Partner with the Hutt Valley Chamber of Commerce (HVCC) and are keen to educate members on the ins and outs of smart email and social media marketing campaigns for businesses.

Would you like to know how to connect with prospects that want to hear from you?

marc — Thu, 16 Sep 2010 22:53:29 +0000

Right now most businesses are fully aware that we are still deep in a recession that shows no sign of abating anytime soon. In order to survive businesses must reduce costs and partner with professionals that can provide smart and innovative solutions to help with the pipeline.

Step 4 Continued: Create Professional Content for Your Business Emails

marc — Sun, 29 Nov 2009 20:07:39 +0000

Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation. Subject Line & Senders Detail There is no simple template to follow to ensure higher response to your emails however we can offer you some wisdom below when looking [...]

Step 4: Create Professional Looking Content for Your Business Emails

marc — Tue, 17 Nov 2009 23:08:25 +0000

Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips on the presentation of the content for your commercial emails such as newsletters and promotional emails.

Email Marketing Part 3: The Content

marc — Wed, 21 Oct 2009 22:21:44 +0000

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.

We Trust What We Read Online

marc — Tue, 06 Oct 2009 21:14:36 +0000

Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks [...]

Create, Send and Manage Surveys

marc — Mon, 05 Oct 2009 23:19:26 +0000

Create interactive surveys from your Mobilize Mail account. Take advantage of our Survey Triggers feature to be alerted to specific survey question responses. Download your survey results to other applications or graphing tools. Create Surveys From Your Account With Mobilize Mail you can create surveys within your account and send the survey to your subscribers [...]

Key Techniques for Growing Your Mailing Lists

marc — Mon, 05 Oct 2009 21:42:00 +0000

Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the [...]

Email Marketing Best Practices Part 2 (How Often?)

marc — Tue, 29 Sep 2009 22:39:25 +0000

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.