Did you know Mobilize Mail supports animated images? We do – and while you may not always want to include an animated image in your email message for special promotions on multiple items the animation is really effective. The animated image clicks through to a webpage displaying all the items viewed on the image. With [...]
Archive | Email Message Design
Web Version tag now supported!
Posted on 25 September 2008.
Our developers are very happy to release the “web version” tag for our clients. The web version tag when added to your message content will provide a link to a web version of your email! So if a subscriber wishes to view your email message within a web browser then they can now do so! [...]
Posted in Email Message Design0 Comments
Subject Lines – Short or Long – What Works Best?
Posted on 01 August 2008.
For years most experts have advised that fewer than 50 characters are best for email subject lines, but… in-depth research by Alchemy Worx has brought the magnifying glass a little closer showing that it’s not what it seems. Analysis of 646 subject lines in 205 million B2B and B2C emails between 2003 and 2008 suggests [...]
Posted in Email Marketing, Email Message Design1 Comment
Interesting Findings Regarding the From Address
Posted on 22 July 2008.
A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now [...]
Posted in Email Message Design0 Comments
Flash and Email – Can it Work?
Posted on 14 July 2008.
Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so [...]
Posted in Email Message Design3 Comments
Latest Research – Will Email Still Cut the Ice for Future Business Marketing? What Are the Success Factors?
Posted on 09 July 2008.
The May 08 Habeas study reveals consumer attitudes towards email and online interaction with businesses. There’s some really valuable insight here for your online marketing… Email vs other communication mediums – will it survive? The study confirms increasing concern about email fraud, scams, spam, viruses, and privacy, but…despite all this: 67% of respondents prefer email [...]
Posted in Email Marketing, Email Message Design0 Comments
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