The short answer is yes! Use private mail servers to delivery your mail and preferably engage Mobilize Mail to send your business email (bulk and transactional email). To highlight why – here is a recent client case study. Client Case Study Overview The Business’s normal practice was to use their CRM to create email presentation [...]
Archive | Email Message Design
Should Mobilize Mail Deliver My Business Email?
Posted on 11 February 2009.
Posted in Email Message Design, Mobilize Mail1 Comment
Make Forms Easy – Don’t Frustrate People and Drive Them Away
Posted on 22 January 2009.
Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it [...]
Posted in Email Marketing, Email Message Design, Mobilize Mail0 Comments
Analysing Your Email Campaign Click Rate
Posted on 12 January 2009.
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account). [...]
Posted in Email Marketing, Email Message Design, Mobilize Mail0 Comments
Should You Include Your Brand or Not?
Posted on 02 December 2008.
Companies commonly ask if it’s worth including their business name in their email subject lines. The answer lies in the key issue of recognition. A sure way to make your emails stand out from all the other junk mail in your reader’s inbox is to attract instant recognition as someone they know and trust and [...]
Posted in Email Message Design1 Comment
Image ALT tags – How to Make the Best Presentation to Your Readers with Image "No-Shows”
Posted on 06 October 2008.
Always use ALT tags The experts all agree that we should use alt tags in our emails (HTML code that gives alternative text for images not displaying). This gives us a backup means to get our message across when the reader’s email program (called an ‘email client’) such as Outlook can’t find or show images. [...]
Posted in Email Message Design0 Comments
Surveys – Online Oct 08
Posted on 03 October 2008.
The time is right for surveys! What do your customers think of your business? You can find out soon by creating a survey in your Mobilize Mail account. Very exciting and the results are viewable immediately! The survey feature gives you the power to create surveys at anytime and have your subscribers complete the survey [...]
Posted in Email Message Design3 Comments
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