Mobilize Mail Opinion » Email Message Design

The Most Effective Subject Lines – Short or Long?

marc — Tue, 06 Dec 2011 20:51:30 +0000

When you think about email Marketing and reaching your target market it becomes all about the open rate - how may of the email recipients actually opened the email? The first thing a recipient sees is the subject line and the sender - so you to ensure that the subject line you use is strong and entices the receiver to open on the email. So should you use a long subject line with lots of information about what is in the email or a short one of maximum 80 characters?

Create, Send and Manage Surveys

marc — Mon, 05 Oct 2009 23:19:26 +0000

Create interactive surveys from your Mobilize Mail account. Take advantage of our Survey Triggers feature to be alerted to specific survey question responses. Download your survey results to other applications or graphing tools. Create Surveys From Your Account With Mobilize Mail you can create surveys within your account and send the survey to your subscribers [...]

Key Techniques for Growing Your Mailing Lists

marc — Mon, 05 Oct 2009 21:42:00 +0000

Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the [...]

Email Marketing Best Practices Part 2 (How Often?)

marc — Tue, 29 Sep 2009 22:39:25 +0000

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

Email Marketing Best Practices Part 1 (Why Do It?)

marc — Wed, 16 Sep 2009 00:56:37 +0000

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

Forward to a Friend, Feedback & Subscribe to Grow your mailing list!

marc — Tue, 19 May 2009 02:21:19 +0000

Earlier in the year we updated our 2008 article titled – New Year’s Resolution – Grow Your Mailing List. How did you get on – did you manage to deploy our key techniques? If so, right now you’d be witnessing new people joining your mailing list on a regular basis and you’d be getting the [...]

Online Advertising & Search Engine Marketing Go Hand in Hand

marc — Tue, 19 May 2009 02:19:20 +0000

The good news is 52 percent of your website visitors actively respond to online advertising – according to a recent study by iProspect. The study also suggests there is a close relationship between online advertising and search engine marketing where iProspect says: “Internet users initially respond to online display advertising as follows: 31% respond by [...]

Tips for improving your opt-in rates

marc — Wed, 22 Apr 2009 20:56:36 +0000

Email sign-up web pages have often been overlooked when businesses are looking for ways to improve their interaction with customers and prospects. Your email sign-up web page is just as important as your web site home page in attracting people. With that in mind we have provided some tips that you can implement right now. [...]

Positive Feedback For Confirmation Email Reminder

marc — Thu, 02 Apr 2009 19:57:15 +0000

Mobilize Mail added an additional feature to your account and it is providing you with more mailing list subscribers. The new feature is a reminder email sent to the person who did commence but did not complete the subscription process to join your mailing list. The results of a review conducted by our support team [...]

Case Study: All Things Finance Quote Submission Form – Smart Landing Page

marc — Tue, 31 Mar 2009 21:09:36 +0000

Mobilize Mail’s Smart Landing Pages provide additional email marketing solutions for existing and new customers. This case study presents a real client example of a Quote Submission Form. All Things Finance (client) provides the market with finance solutions. The client’s web site houses an online quote submission form designed and developed by Mobilize Mail. Customer [...]