Archive | September, 2009

Email Marketing Best Practices Part 2 (How Often?)

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

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Posted in Email Message Design, Mobilize Mail1 Comment

Email & Interactive Marketing the Winner in a Down Market

Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up [...]

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Posted in Email Marketing0 Comments

Email Marketing Best Practices Part 1 (Why Do It?)

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

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Posted in Email Message Design, Mobilize Mail5 Comments

Improvements to the Auto Responder Message Feature

We have recently applied the following enhancements to the auto-responder feature available in your account: An auto-responder message can now be delivered to a subscriber instantaneously after that person joins the mailing list associated with the auto responder rule and, A group of auto-responder messages can be pre-scheduled to activate on selected mailing list(s). For [...]

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Posted in Mobilize Mail1 Comment