We have ranted on about treating your subscribers with respect a few times now.
One of our recommendations is to always send your subscribers content that they subscribed to receive and nothing else. If you subscribed to receive information on the latest wine specials from New Zealand wineries you would not expect to receive special deals on trips to Fiji.
Well, one company did send their subscribers content that a subscriber thought was not relevant and found out that sometimes this can massively backfire especially if one of the subscribers is a very influential blogger.
David Meerman Scott was so incensed at receiving what he believed to be unrelated content that he wrote about the experience in a blog post titled “Sleazy opt-in email tactics from otherwise reputable organizations”.
The word spread so fast that the company in question removed the entire email campaign for review and attempted to clean things up by commenting in David’s post.
Don’t let this happen to you. The fact that we are now commenting and linking to the post has increased the readership of the mentioned company even more and we are just one blog of over 100+ million blogs around the world.
As a refresh we recommend you read our “How being a bit smarter with your email marketing can bring great returns” here.
David’s post can be read here.
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Thanks Marc. Actually being having this issue a bit where they just don't listen to what you want. Recent Bizzone talked to stands about setting up new website. First some contact but not using though good because service is connected to a business that was blocking my incoming emails.
Second no follow up but will still look at them, probably more so because they haven't done the hard sell.
The Third sent an email with username & password then when I quiried it, no reply but a series of another seven emails. really put me off. still to look at what I will use but less likely the one who wouldn't answer questions & just kept sending emails.
This seems to be common now for businesses to ignore what you have asked for. Ok Customer is not always right but instead of filling up my inbox with unwanted emails it is better to let things go the course. It might be like me potential customer is awaiting an influx of cash to go next step. If customer is not sure of why you are doing something then explain either when asked or prior if possible.