Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around the world are implementing Anti-Spam legislation. ISP’s and businesses are installing incredibly harsh ant-spam rules and email filtering software at the front door of their email applications so getting [...]
Archive | February, 2009
KISS Principle for Email Writing
Posted on 19 February 2009.
Here are a few tips for writing articles, newsletters, business updates for email: 1) Keep It Short. Online Writing Needs to be Shorter than other Writing All words must serve a function. Replace long words with short words. Avoid meaningless jargon, frills and the tendency to inflate to appear important Link to extended information hosted [...]
Posted in Email Message Design0 Comments
Should Mobilize Mail Deliver My Business Email?
Posted on 11 February 2009.
The short answer is yes! Use private mail servers to delivery your mail and preferably engage Mobilize Mail to send your business email (bulk and transactional email). To highlight why – here is a recent client case study. Client Case Study Overview The Business’s normal practice was to use their CRM to create email presentation [...]
Posted in Email Message Design, Mobilize Mail1 Comment
A Happy Client
Posted on 05 February 2009.
I’ve been working with the Mobilize Mail team since 2007. I’ve dealt with lots of IT providers in a variety of corporate roles and owning my own business. Sadly this has meant that my expectation is that IT Providers generally over promise and under deliver. Mobilize Mail is a notable exception. They are experts in [...]
Posted in Mobilize Mail0 Comments
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