We are please to announce that you can now upload your subscribers within Excel spreadsheets! I know this enhancement will please a few clients who find using a CSV file a bit too nerdy. The process for bulking uploading subscribers is still the same. The system is smart enough to know if you are using [...]
Archive | August, 2008
Subject Lines – Short or Long – What Works Best?
Posted on 01 August 2008.
For years most experts have advised that fewer than 50 characters are best for email subject lines, but… in-depth research by Alchemy Worx has brought the magnifying glass a little closer showing that it’s not what it seems. Analysis of 646 subject lines in 205 million B2B and B2C emails between 2003 and 2008 suggests [...]
Posted in Email Marketing, Email Message Design1 Comment
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