A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now [...]
Archive | July, 2008
Interesting Findings Regarding the From Address
Posted on 22 July 2008.
Posted in Email Message Design0 Comments
Flash and Email – Can it Work?
Posted on 14 July 2008.
Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so [...]
Posted in Email Message Design3 Comments
Latest Research – Will Email Still Cut the Ice for Future Business Marketing? What Are the Success Factors?
Posted on 09 July 2008.
The May 08 Habeas study reveals consumer attitudes towards email and online interaction with businesses. There’s some really valuable insight here for your online marketing… Email vs other communication mediums – will it survive? The study confirms increasing concern about email fraud, scams, spam, viruses, and privacy, but…despite all this: 67% of respondents prefer email [...]
Posted in Email Marketing, Email Message Design0 Comments
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