Mobilize Mail Opinion

During the ‘silly season’ you and your business may be “Out of Sight” for some of the time but you need not be “Out of Mind” and we’re referring to the minds of your customers, advocates etc.

Set and Forget – Emailing

Maintaining the regularity of your email communication over the holiday period need not be a struggle even if you are not physically around to create your message at the time you wish your subscribers to receive it.

With the ‘set and forget’ approach you can create the message (or like most of our clients get our team to create your message) and embargo its release for delivery to your mailing list on the day and time of your choosing.

You can image how much this functionality has changed our clients lives insofar as they have the choice of when they wish to create the message and when they want it to be received by their subscribers.

Email messages can be pre-set for release anytime in the future so this is not ‘just for Christmas’……..but a strategy you can apply anytime throughout the year.

I recently met someone who told me that they are getting up at 4am to create and deliver their email messages.  I believe the reason for the early delivery requirement was due to their mailing list containing quite a few northern hemisphere subscribers – so they wanted to ensure their emails would arrival in their recipients Inbox during the business hours.  Umm there is a better way to do this I told that person…..Mobilize Mail!

Set and Forget – no more early starts and no more red eye.

Do you know the meaning of terms like: Above the Fold; and CTOR? We have commenced a Glossary of commonly used terms in Email Marketing.

Access to our Glossary – click here

The interesting facts below confirms our belief that subscribers must be respected and the following is to apply:

1. Ensure the information you send to your subscribers is relevant to them; and they receive what they subscribed to. If that is a monthly newsletter then it is imperative that a monthly newsletter is delivered to that subscriber.
2. Avoid sending all your business communication to all subscribers – if the subscription is for a monthly message (newsletter) sending weekly communication will more than like result in a high unsubscribe rate.

More than half of consumer email users use at least two email addresses, apparently to protect themselves from spam and cybercrime, according to an October 2007 survey by email reputation service Habeas and market research firm Ipsos that found what it called a high “email insecurity factor” among regular email users.

Among the findings:

73%: Survey participants who use email daily
62%: Concerned about becoming victims of fraud or cybercrime
60%: Say spam is becoming worse
83%: Say their email client’s user interface has a spam button
23%: Say their email service has fraud detection
64%: Say permission/personal email regularly get routed to the spam folder or blocked

“Despite the popularity, ubiquity, cost-effectiveness and targeted nature of email, online relationships and the interactions that enable them are very fragile,” said Habeas CEO Des Cahill. “If individuals, marketers, businesses and Web 2.0 communities cannot place their trust in email, the Internet’s premier ‘killer app’ will not reach its full potential as these groups could refrain from using it for higher value interactions.”

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