The main way to get people to open your email are recognition, reputation and subject line. One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key. Below are common characteristics all great subject lines share: It needs to have something that is [...]
Archive | October, 2007
Easy-to-Use Anti Spam Flow Chart
Posted on 15 October 2007.
See link below – this is a fantastic flow chart for understanding the Anti SPAM Act. Click here Thank you to Rick Shera who is a Partner of Lowndes Jordan for allowing me to link to his awesome creation!
Posted in Anti-SPAM Compliance NZ0 Comments
How to Improve your email Newsletter
Posted on 08 October 2007.
Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your special deals, new products services – as long as the information is relevant to your [...]
Posted in Email Message Design0 Comments
NZ Anti SPAM Act – Do you know why we have it?
Posted on 02 October 2007.
“Junk war rages on despite spam act” “NZ Anti-Spam Law Seen as Ineffective” and on and on…. One thing that still bugs me to this day is most people (who should know better) in the email marketing/ISP sector believing that the NZ Anti-SPAM Act will somehow magically reduce the amount of SPAM Kiwi’s will receive. [...]
Posted in Anti-SPAM Compliance NZ0 Comments
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