Mobilize Mail Opinion

The main way to get people to open your email are recognition, reputation and subject line.

One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key.

Below are common characteristics all great subject lines share:

1. It needs to have something that is relevant to the subscribers
2. It needs to be something that is important to the subscriber
3. It needs to have an expiration or urgency factor so the subscriber is motivated
4. It needs to be something the subscriber can act upon

Create subject lines that incorporate these characteristics and you’re bound to boost your open rates.

As we move to less and less personal forms of communication (from handwriting to emails) we gain more exposure but face the danger of becoming disconnected from our clients.

Characters and words to avoid putting into your subject line:

1. Avoid use of + and ?
2. Avoid using exclamation points (!)
3. Avoid using your email address again in the Subject line
4. Avoid using the same word twice in a Subject line
5. Avoid using similar words together (eg “offer” and “sale”)

It is important to send the email to the person responsible so it is about something they know, so instil a sense of urgency and have something in the email that they can act upon immediately.

Remember that it is past behaviour and receiving relevant and useful emails that drives future success so think carefully about what you send.

See link below – this is a fantastic flow chart for understanding the Anti SPAM Act.

Click here

Thank you to Rick Shera who is a Partner of Lowndes Jordan for allowing me to link to his awesome creation!

Here are our top tips for newsletter success:

1. Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your special deals, new products services – as long as the information is relevant to your subscribers.
2. Short and Frequent: Email newsletters can be just a few paragraphs yet highly effective – we suggest you keep your newsletters short and frequent to win your subscribers respect, interest and trust.
3. Share and Receive: Share your expertise and receive a healthy open rate from your subscribers. Providing a regular helpful tip in your newsletters can be the factor or ‘tipping point’ that results in your newsletters being opened and read. If your newsletters are known to provide relevant, helpful information they are more likely to be viewed by your subscribers every time.

Usability guru Jakob Nielsen listed email newsletters as “probably the single-highest ROI action you can take to improve your Internet presence.”

“Junk war rages on despite spam act”

“NZ Anti-Spam Law Seen as Ineffective”

and on and on….

One thing that still bugs me to this day is most people (who should know better) in  the email marketing/ISP sector believing that the NZ Anti-SPAM Act will somehow magically reduce the amount of SPAM Kiwi’s will receive.

Come on!!

As I have said time and time again – there are 200 core spammers that are responsible for 80% of the worlds spam – 99.9% of them do not live in NZ and most wouldn’t even know we existed nor care in the slightest about the Act.

How do people think that the Act will stop the SPAM that is generated overseas??

The Act was provided to give the NZ government some power if by chance a spammer decided to setup shop in NZ – that’s it!!