A missed opportunity – increase your mailing list registrations. Many businesses are missing out on growing their mailing lists daily. A proven method of getting more people on your email mailing list is to put your registration information boldly on your homepage. Either present an animated banner that clicks through to a dedicated registration page [...]
Archive | June, 2007
Selling is caught in the Act
Posted on 17 June 2007.
On 5th September 2007 the New Zealand Anti Spam Law called the Unsolicited Electronic Messages Act 2007 comes into force and currently there is no code of conduct or official practical guide to assist us (yet). Fortunately we have access to reliable legal advice on the interpretation of this new law and where it impacts [...]
Posted in Anti-SPAM Compliance NZ0 Comments
Does my one to one emails need an unsubscribe link?
Posted on 08 June 2007.
Client Question: When must an unsubscribe facility be included in a commercial electronic message? Is it only bulk emails, or is it all messages including one to one correspondence? Answer: The New Zealand Unsolicited Electronic Messages Act covers all commercial electronic messages – from one-off messages to bulk mail-outs. No minimal number of recipients are [...]
Posted in Anti-SPAM Compliance NZ0 Comments
Email Campaign Statistics – Are They Useful?
Posted on 03 June 2007.
Working smarter not harder – it’s not as easy as it sounds except when it comes to email marketing. Whether you run a business as a marketer for your clients products or services or you are promoting your own, the job is made a lot easier when you can measure the results with email metrics [...]
Posted in Email Marketing0 Comments
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