It seems that ISP’s in the continuing war against SPAM are now using excessive bounce rates to identify spammers which has a negative impact on ethical email marketers. Excessive bounce rates are normally a sign of spammers with their unlimited capacity to generate email addresses which most are invalid thus generating large bounce rates. Because [...]
Archive | January, 2007
ISP’s Get Tough with Bounce Rates
Posted on 30 January 2007.
Posted in Anti-SPAM Compliance NZ0 Comments
Email Marketing for Small Business
Posted on 19 January 2007.
I have decided to create a series of articles on email marketing for small business after helping numerous of our small business clients with their email marketing strategies. The one common element I have found is that they are all scared to venture into this space for fear of being marked as spammer and losing [...]
Posted in Email Marketing2 Comments
Microsoft Breaks HTML Email Rendering in Outlook 2007
Posted on 16 January 2007.
Well well. many times we at Mobilize Mail have yelled at the top of our voices that the KISS principle should be applied to email templates. How many times do we need to say “Inline CSS and tables” is what provides the most consistency for email templates. Here is a link to an article on [...]
Posted in Email Message Design0 Comments
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